Teacher journal archive (2008-2011)
Article Title
Education and the law : intellectual property : protection for schools
Abstract
Schools need to make sure they protect their own intellectual property (IP) rights and make certain that they do not infringe the rights of others. Protection of IP by schools is important in two ways: on a marketing or branding level and on an operational level. Marketing and branding include trademarks, and in these areas a school is really no different to any other business. A school's primary drawcard is its reputation and it needs to protect its name. Applying for and registering a trademark is a relatively simple and inexpensive process and offers real protection to the owner. At an operational level, schools are most likely to deal with IP in the form of copyright: protecting their own and ensuring they do not infringe others'. The authors outline how schools can protect their own copyright and how to use copyright works under the relevant requirements of the Copyright Act. [Author abstract, ed]
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