Marketing and new technologies

Authors

Fiona Carthy, The Knowledge Partnership

Abstract

Keeping up with technological advances is now an essential part of the planning framework for schools, both in terms of resources and technical capability, and in terms of integrating them within the pedagogical framework. These technologies are also changing the ways that schools manage their internal and external communications, and even market research. Schools now provide staff, students and parents with a plethora of options for communication and the techno-savvy school marketer will reach audiences more readily and in a more targeted way by using the wide range of tools at their disposal. The author looks at a few of these tools more closely, including web sites and social networking. [Author abstract, ed]

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